Category: Coaching Corner

The Psychology of Behavior: Knowing How-To Doesn’t Mean Much

The Psychology of Behavior: Knowing How-To Doesn’t Mean Much

By Jessica Searcy Kmetty

I KNOW how to work out. I KNOW how to play tennis and lift weights. I KNOW how to run a business.

Knowing isn’t enough.

Ask the millions of people who are struggling with any number of issues and chances are they could rattle off 5-10 things they KNOW would change their situation for the better. And if you ask them how many of those 5-10 things they’re doing, the answer might be ZERO.

Knowing isn’t enough.