One For All
What if your greatest professional asset isn’t your skills or experience, but your willingness to help others succeed?
In One For All, financial advisor Marc Shaffer reveals the counterintuitive truth he’s discovered throughout his career: the most successful people aren’t those who focus on themselves, but those who systematically support others.
Drawing from over two decades of community-building, Marc has developed a 5-step process for making kindness, networking, and meaningful relationships second nature – no guesswork, no randomness, just real impact.
The book is available now:
“Hand it out in slices and it comes back in loaves.”
— Irish Proverb
In 
a world increasingly focused on transactions, One For All offers something revolutionary: a systematic approach to human connection. Drawing from his experience as a financial planner who puts people before profit, Shaffer presents a powerful five-step system that transforms networking from a necessary evil into a fulfilling practice of genuine service.
Through practical exercises and real-world examples, he shows how intentional, repeatable acts of connection can create a virtuous cycle – enriching your career, expanding your network, and building a legacy rooted in impact. This book challenges readers to look beyond short-term gains and instead focus on creating the kind of world they want to be part of, not by chance, but by design.
Whether you’re looking to grow your business, rebuild community ties, or simply live with more purpose, One For All provides a clear, actionable roadmap to success through service. Helping others isn’t just the right thing to do, it’s the smart thing to do.
“Marc Shaffer understands what so many professionals overlook – relationships are the business. One for All is a timely, timeless roadmap for building a legacy firm rooted in trust, generosity, and genuine human connection.”
– David Grau Sr., JD, Full-Time Independent Author and Advocate for Small Business Stewardship and Sustainability*
Bonus Content
Visit these blog posts inspired by One For All:
- The Most Important Relationship You’ll Ever Build: The One With Yourself
- How to Keep Up With Life’s Requests Without Dropping the Ball
- Surprise and Delight: How I Use Thoughtful Gifting in Business
- The Easiest Way to Build a Real Connection: Ask About Their FORD
- My 4 Favorite Follow-Up Tasks After Meeting a New Contact
- A Journey Through Pages: Marc Shaffer’s Recommended Reading List
Connection Sheet:
Marc believes in making connections to better his community, his network and himself. Creating a Connection Sheet helped him set his goals in motion and gave him a jumping-off point when making new connections. Use Marc’s as inspiration to create your own. Click HERE for a template to start your own piece.
Collaboration Framework – A Thoughtful Guide to Referral Partnerships:
Success isn’t a solo journey. As highlighted in One For All, the most meaningful growth, personal, professional, and communal, comes when we intentionally support one another. This framework is designed to spark meaningful conversations with professionals who share values and to think through how you can best collaborate with generosity, trust, and purpose: One For All Collaboration Framework
Book Club Guide – These questions are intended to guide conversation and enrich your group discussion.
About the Author:
Contact the Author:
Marc C. Shaffer, CERTIFIED FINANCIAL PLANNER® Professional, CFO
Email: [email protected]
Book Buzz
“Marc’s approach in One For All resonates deeply with the ‘Get-Real’ mindset—prioritizing real relationships and consistent, value-driven actions. This book is a timely reminder that success is built on the foundation of helping others succeed. It’s both inspiring and actionable.”
-Harry Campbell, Speaker and Author of Get-Real Series on Mindset, Leadership and Culture*
“Marc doesn’t talk about kindness as a moment. He gives us a system for making it a way of life. One for All isn’t about random acts — it’s about intentional connection. It’s about choosing who you want to be remembered as… and living that legacy now. This book reminds us that business is personal, that relationships aren’t just good strategy — they’re the only strategy that lasts. Marc shows how serving others with no strings attached multiplies everything that matters: joy, opportunity, referrals, peace, purpose, and yes — even income. Read it with a pen in hand, a journal nearby, and your heart open. One for All is your step-by-step guide to turning who you are into what you do — and building a better world while you’re at it.”
–Kody Bateman, Founder and CEO of SendOutCards and Author of Promptings – Your Inner Guide to Making a Difference*
“Marc Shaffer lives by my favorite Zig Ziglar quote: “You can have everything in life you want if you will just help enough other people get what they want.” One For All shows how to systemize kindness, connection, and follow-through, reflecting Marc’s heart, purpose, and everyday generosity.”
-Jeff Pelaccio, MBA, President of Pelaccio & Partners and Podcast Creator and Host of The Corporate Couch*
“In a fast-paced world of business and life, where most people want to do good and help other people, it can be hard to find a way to consistently and reliably follow through. Marc Shaffer just may have cracked the code by creating a system and structure to optimize kindness, generosity, caring and connection. In One For All, Marc shares his secrets to success in a way that you can comfortably digest and then implement into your own life and career. The foundation of who Marc is, and how he goes about life, is rooted in CARING and CONNECTION. You can’t have one without the other, and he’s developed a way to make it repeatable and effective for anyone looking to level up in their personal and professional lives. I’ve known Marc for years and have seen and experienced his growth as a person and as a professional, and have also seen firsthand how he truly values connecting on a meaningful level and helping people however he can. It’s not just a business strategy. It’s a way of life. And in One For All, Marc shares what he’s done, why he’s done it, how he’s done it…and has given you all of the tools to be able to do it yourself. This book is just an extension of what Marc has done all along…leaned in to genuinely, passionately, authentically and systematically caring about other people.”
-Mic Johnson, COO of MJMeetings, LLC*
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*This testimonial or endorsement was provided without compensation and there are not material conflicts of interest that would affect the investment advice provided by the advisor in future. These statements may not be representative of the experience of other current clients and does not provide a guarantee of future performance success or similar service.
