By Michael J. Searcy
Have you heard of loss aversion? In economics and decision theory, “loss aversion refers to people’s tendency to strongly prefer avoiding losses to acquiring gains.”
Loss aversion may help explain why people are not saving enough for retirement – they may avoid saving today because it feels like they’re losing the ability to use that money for things they want now and don’t recognize the delayed gratification of using that money for a comfortable retirement in the future.